What a Shit Show! The Wild Ride of Building a Company in 5 Months

So, here we are, folks. Five months ago, we were riding high on the fumes of caffeine and ambition, plotting a grand adventure to build a company in record time. “What could go wrong?” we thought, likely while surrounded by a comforting haze of misplaced optimism and maybe a few too many quad shots. Plot twist: a lot could go wrong.

Fast forward to today, and we’re knee-deep in boxes, bubble wrap, and enough paperwork to make a forest cry. As we slowly unwrap our new life—think of it as an unholy cross between Christmas morning and a garage sale gone rogue—we’ve come to realize that this journey is a lot more complicated than we first thought. 

The Honest Truth

We want to keep it real with you. Packages were misprinted. Things did not show up. Products were mislabeled.

This is a shit show, and we’re fully aware of it. But we’re not here to throw our hands up. We’re committed to improving, iterating, and evolving. If this ride is going to be a rollercoaster, we want to make sure it’s the kind that gets your adrenaline pumping, not the kind that leaves you nauseous and regretting every life choice you’ve ever made.

So, buckle up, friends. We’re all in this together and we promise to keep the updates coming as we navigate this beautiful mess.

By the end of this, we might even have something that resembles a well-oiled machine. Or at least a charmingly dysfunctional one. Either way, we’re excited to share every glorious, chaotic moment with you! 

We ride at Dawn- see you here at 10AM EST for our very first product launch. Hopefully. 

• The Thrilljoy Team