Crack the code: the thrill for PIX! begins

Crack the code: the thrill for PIX! begins

Something strange is happening over at Thrilljoy…

Mysterious clues are popping up. Codes are appearing. And fans are starting to whisper: what’s coming June 20th?

 

Well, we’re inviting fans everywhere to join in on the mystery, but only if YOU are up for a challenge.

 

Starting Today May 29th, we’re launching the Crack the Code Challenge, a just for fun scavenger hunt that leads into our big June 20th drop on thrilljoy.com and at select retailers.

 

Here’s how it works:

 

🎯 Every morning at 9am PT, we’ll drop a new clue.

The hints might be hiding in a blog post, tucked inside an email, posted on social, or even floating somewhere unexpected across the web. Your job? Follow the clues and find the secret code word of the day.

 

🔐 Once you’ve cracked it, head to the Crack the Code page on our site and enter your guess.

You should write each code in all caps, with no spaces. The real trick is figuring out the connection, it won’t be the movie title or character name, but something deeper in THE universe it comes from.

 

Don’t worry, some will be easy. Others will make you work for it. But remember, it’s not about the prize (there isn’t one). It’s about the chase, the bragging rights, and the shared thrill of the hunt.

 

We will share the item the very next day. So pleeeease don’t spoil the fun for others (or for us, nobody likes a party pooper, and we would love to do this again). If you crack it, keep it hush-hush and let fellow fans discover the code and the new items themselves.

 

Hints:

  • Every code is thematically tied to the pop culture world it represents
  • Some codes are one word, others are mashed-together phrases.
  • All of them are hiding in plain sight, you just HAVE to look closely.
  • Only one of the days will have numbers

 

The challenge ends Friday, June 6th right as we kick off something brand new…

 

🎥 Thrilljoy is going LIVE on WhatNot!

That’s right. For the first time ever, we’re hosting a WhatNot livestream on Friday, June 6th at 1pm PT and it’s going to be wild.

 

Here’s what’s going down:

  • Auctioning off sold-out SDCC Block Party tickets
  • Exclusive early access to shop the June 20th collection
  • Giveaways, surprises, fan-favorite sellouts, and more
  • Starting bids at just $1

 

Whether you’re a day one Thrillseeker or brand new to the ride, we can’t wait to see YOU there.

 

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